E-Commerce Website Design

The final website is not only visually distinctive and aligned with Old Fangled GB's ethos but also incredibly user-friendly. By applying targeted SEO strategies and integrating clear calls-to-action, the site attracts and engages visitors effectively. The e-commerce experience is streamlined, making purchases straightforward for customers while being simple for Lou and Dan to manage behind the scenes. It perfectly highlights their lovingly curated products, boosting customer connection and loyalty, and beautifully represents the charm and authenticity of their brand.

Result

My primary objective as their e-commerce website designer was to deliver a platform that perfectly suited their skills and everyday business needs. Old Fangled GB wanted an easy-to-maintain website, free from Etsy's high fees, that showcased their vintage-inspired products in a way that felt authentic and captivating to their customers. Finding the ideal e-commerce platform that matched their comfort level was crucial, ensuring they could effortlessly manage inventory, sales, and storytelling.

Goal

It was brilliant to collaborate with Lou and Dan from Old Fangled GB, a fantastic local business with a passion for eco-conscious restoration and revival. E-commerce website design can be incredibly fiddly and time-consuming, especially when transitioning away from platforms like Etsy. Old Fangled GB needed an engaging, visually appealing site that could clearly tell their unique story, all while being straightforward enough to manage easily themselves.

The Challenge