The redesigned website features a dynamic gallery to showcase their delicious food, utilising movement in different sections to attract attention. A lighter shade of the dark wooden background was used to add contrast and captivate visitors, with strategically placed call-to-action buttons to encourage exploration and bookings.
Social media integration was also implemented to keep the business relevant and up-to-date. The overall result is a user experience that evokes the feeling of indulging in a delicious, high-quality burger.
The goal was to create a new website that reflected Smashing It Burgers' classic and vintage style, while promoting sustainability. We aimed to drive bookings and showcase their mouth-watering burgers in a way that would entice visitors to make a purchase.
I had the pleasure of working with Smashing It Burgers, a street food business in the West Midlands/Staffordshire area, known for their uniquely seasoned patties made with locally sourced ingredients. Their previous website didn’t capture the essence of their brand or connect with their customers.
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