Website Redesign Cost UK: Real Ranges, What Affects Price, & What Results to Expect.

Here at Crunch-it-Creative, we’ve become experts in website redesign services. Why? Because we know the actual value of a redesign. A website is more than a glorified information page. It should align with your brand and help grow revenue. Your site should work for the business every day. But what does a website redesign cost on average? How much will you be expected to invest? Read on to find out the costs involved and why the variations.

A lot of business owners are pushed for time, so in light of this, here is a quick overview of the general website redesign costs you would expect to see:

• Typical range in the UK: £2k–£6k for small sites; £6k–£25k for SME sites; £25k+ for complex or enterprise builds.

• Main cost drivers: scope, content volume, integrations, migration SEO, branding needs, and timelines.

• Agency vs smaller studio: Big agencies have offices and large teams to fund. We don’t. You get your money going straight into your redesign

• What you get with us: done-for-you delivery, project management, brand alignment, SEO-safe migration, and clear milestones.

• Next step: contact us for a custom quote based on pages, features, and deadlines.

Now that you have seen a brief overview, let’s dive into a bit more detail about the website redesign cost variations.

Why a Website Redesign Cost Varies

Like any project, as the scope increases, so does the project timeline, expertise required and therefore the overall cost. These costs are outlined below and should give you an insight into your requirements.

Pages Required, Content Creation and Migration Volume

Each website redesign is as unique as the business. Whilst one business may have 8 pages, another may have 888. Each of these will need careful analysis, aesthetic refresh/redesign and full optimisation in terms of SEO, AI overview, speed and necessity.

There needs to be an assessment of how many pages require writing, editing, or migration. New copy, image updates, redirects, and CMS imports all take time. A clear page inventory keeps the scope tight and prevents surprise work.

Functionality Needed

Also, some of the pages may need custom integrations such as booking forms, payment gateways or digital downloads.

Accessibility and performance targets

If you want the site to meet accessibility targets and pass Core Web Vitals, extra time could be spent on testing, cleaner code, and optimised images and video. This makes the website easier to use and helps SEO (Search Engine Optimisation), but it adds hours to the plan and affects the cost. Set the targets at the start so design, build, and QA work to the same standard.

Stakeholder count and approvals

More reviewers can mean more rounds of changes. Timelines can stretch when feedback arrives late or conflicts arise. Pick one lead approver, agree on milestones, and lock a review window for each phase.

UK Web Redesign Package Price Benchmarks To Plan Around

Small Website (up to 10 pages): ~£2k–£6k

This bracket fits a straightforward redesign with a few pages, contact forms, analytics, and basic on-page SEO. Current UK guides place small-site projects anywhere from the low thousands up to ~£8k, depending on custom design, copy, and migration effort,  above DIY/builder costs but below complex custom builds.

SME site (15–40 pages, some integrations): ~£6k–£25k

Expect multiple custom design page types, CMS tidy-up, content mapping, redirect planning, performance work, and light integrations (CRM, bookings, or payments). 

UK agency breakdowns show “intermediate” or SME redesigns spanning roughly the high single thousands to mid-twenties, which are driven by page count, UX/UI depth, and migration SEO. 

Complex Or Enterprise (Multi-Section, Integrations, High Traffic): £25k+

Large redesigns cost more because they include deeper planning and more moving parts. They can often mean the running of short workshops to set goals, create a clear design system, meet accessibility standards, and connect the site to your tools (for example: single sign-on, CRM/ERP, or a media library). This is something we believe in to get the best out of your redesign. We also handle a safe SEO migration so rankings hold steady. 

In the UK, projects at this level typically start around £25k and can reach £50k–£85k+, depending on size, integrations, and location, with London & agencies often being priced higher.

We offer a fully bespoke to you website redesign package to meet your budget.

A Note on Website Package Retainers

After launch, the site still needs care, and this should not be overlooked if you value performance. Security updates, uptime monitoring, backups, analytics, content edits, conversion tests, and ongoing SEO work all take time and expertise. 

Many UK businesses budget for this with a monthly plan that covers a fixed set of services, a response SLA, and a clear improvement roadmap. We offer flexible retainers that provide a dedicated point of contact, scheduled reporting, and sprint capacity for enhancements, so your website is maintained, measured, and improved while your team stays focused on core work.

Website Agency costs vs a focused redesign Specialists

Focused Website Redesign Specialist

A focused studio has fewer layers and means faster feedback loops, clearer ownership, and tighter timelines. You speak to the people designing and building your site, so issues get solved quickly, and results are exactly what you asked for

Our Website redesign package model

Big agencies bring size, but that also means account teams, hand-offs, and office overheads. We run lean and include planning, UX/UI, build, SEO migration, and QA. Project management and brand alignment are included, so delivery feels coordinated from end to end. With no office overheads or large staff structure, we keep pricing below big-agency levels while meeting enterprise standards. We offer a specialist website redesign service in the UK.

What Should Be Expected In A Website Redesign Package Quote?

A strong website redesign package quote makes the path clear from day one. Starting with a short discovery to set goals and priorities, then aligning voice, visuals, and a reusable component library so every page feels consistent. UX and UI are shaped into a lean design system, followed by a build that is tuned for speed and reliability. 

Your migration is planned to protect search visibility, with content mapping, redirects, and Search Console in place. It should finish with QA, accessibility checks, analytics setup, and practical training. You should see what is included, how it moves the needle, and who is accountable at each stage.

How Branding Affects Website Redesign Cost

Light refresh: tone, typography & colour, 

Sometimes a website redesign only needs a brand tidy-up: clearer tone of voice, tighter typography scales, refined colours, and a set of UI tokens (buttons, spacing, states) that keep everything consistent. 

This level of work is fast to roll into the redesign and has a good effect on credibility, pages look coherent, messages read the same across sections, and the team can publish without second-guessing style choices. It adds modest cost, but it removes friction in every future update.

Full brand system: strategy, messaging, logo, guidelines

If the brand no longer fits the company you’ve become, the redesign is the right moment to reset it properly. That means digging into positioning, audience, and proof, then rewriting key messages and, where needed, updating the logo and visual language with clear usage guidelines. 

A full system is highly recommended by us as it aligns sales, marketing, and product, so every touchpoint tells the same story. It costs more than a refresh because it solves root problems, confusion, mixed signals, diluted impact, and turns the site into a reliable growth asset rather than a patchwork of styles.

Align branding and website redesign to launch in the best possible way!

Brand and website work best when they move in step. We structure the project so brand decisions are made early, components and content follow smoothly, and launch isn’t held up by rework. 

That means mapped milestones, shared assets, and a single point accountable for delivery. You get a cohesive brand applied across the site on day one, without duplicate rounds or last-minute compromises and a clear price that reflects the level of branding you actually need.

Final Thoughts On The Cost To Redesign A Website

If you have got this far into this blog, you would be able to see that there are many moving parts in a website redesign. You may feel a little overwhelmed, so we are here to keep it simple. 

We offer website redesign packages tailored to each business we collaborate with, starting from £2,000 and rising to £85,000+ depending on scope, content, integrations, and timelines. We plan, design, build, and launch, handling project management, brand alignment, performance, and SEO migration, so you can stay focused on your core work. Book a free discovery call and get a custom quote that matches your pages, features, and deadlines, or contact us via our contact page. We will look forward to discussing your project.